660 million. That’s the number of monthly active users that LinkedIn has. Are you using LinkedIn to grow your business. Forget Facebook. LinkedIn is like your pot of gold at the end of the rainbow. Who would miss out on the opportunity to sell their freelance writing services to 660 million people?
LinkedIn is NOT about sales. It’s about growing your professional network. It’s about building connections and developing relationships.
Try these tips on LinkedIn.
1. Personalize your introduction message
Don’t just use the message template that LinkedIn offers. It shows your potential connection that you probably didn’t take the time to research who they are or what they do. Instead, include a message that resonates with them. Did you hear them speak? Mention that. Maybe you have mutual connections, and their profile intrigued you. Say that. Did you read or listen to something they were featured in? Potential connections will pay more attention to a personal message.
2. Build relationships on LinkedIn
Don’t be THAT person. You know the person who sends or accepts a new connection request and starts pitching their service, right away. That is cringe-worthy. Not only is it unprofessional, but you’re potential connection will probably let others about you spamming them. This is a good way to cause others to delete your connection requests. Instead, send a nice introductory message, thanking them for the connection.
3. Optimize your LinkedIn profile
Potential connections will check your profile before accepting your connection request or responding to your message. Keep our profile up-to-date:
- Use a professional, current headshot
- Complete your headline and description with power words, so prospects have no question about what you do
It’s okay to introduce yourself with your company name and what you have. It’s not okay to introduce yourself with a sales pitch. Craft your introduction carefully, and you people won’t perceive you as a spammer desperate to make a sale.
If you’re ready to learn how use LinkedIn to grow your business join Nurses Who Write