As the world of healthcare business evolves, it’s important for large organizations and small businesses alike to let their clients know what makes them unique. Where does content marketing fit into your marketing plan?
Content marketing can transform your business! Studies show it generates 3X as many leads as traditional marketing! If you want to stand out, in your industry, you can count on us to create engaging, credible content.
Here at P.WE we’re trusted & experienced healthcare professionals who use our experiences and network to offer you great content marketing.
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About Us: In The Words Of Our Founder
Creating engaging content can be difficult. It can be tasking to get your message across to people. I spent my first two years, as a home health nurse struggling with ways to get my patients to retain my teachings. My solution was creating content the everyday person could process and understand.
As my patients’ rehospitalizations decreased–I had the lowest in the agency–I realized that the everyday person doesn’t want technical or medical terms. They need content that is relatable and engaging. They need content they actually wanted to read!
I know that you can have this same success.
I’m Portia Wofford–an experienced nurse, professional health writer and word junkie. Simply put. I write words. And I love it! As a bedside nurse (and eventually a staff development coordinator), I spent time creating content and solutions for my employers that effected patient outcomes. These days, I help healthcare entrepreneurs and organizations create engaging, results driven content for their:
P.WE is a boutique content firm. We leverage our network and experiences as healthcare professionals into professional writing and speaking services. We’ve created content for small business owners with only 2 clients and large publications with a reach of millions. Speaking on topics ranging from documentation to retention, we are here to help you reach your goals!
We have a knack for putting together words and keeping a pulse on industry-relevant content. Our unique and vast network of experts, influencers, healthcare professionals, and entrepreneurs gives us the advantage of ensuring you have the credible content you need. We can do it all for you or empower you with the tools to do it yourself. Working with us easy, stress-free, and enjoyable. View our services page and let us know how we can help you create the content your business is missing.
Have you ever looked at your content from your clients or customers’ point of view? When writing content, you should always consider your clients when producing content. First, define your target audience. Don’t think of your audience as one entity. Each person is an individual. In the nursing world, we have what we call careplans. […]
Millennials, also known as Generation Y, make up one-third of the workforce. In 2015 they became the largest generation in the workforce. In 2016, they surpassed Baby Boomers as the largest living generation. Although more and more Gen Y-ers are entering the workforce, retention is a rising challenge for many organizations. Gallup estimates that 60% […]
A strong team is reflective of its managers. Strong managers build strong teams. But managers need support too. Are you providing your management team with the tools and resources needed to be productive leaders? There are several exercises you can implement to build a strong management team. Trust exercises involve getting members engaged in ways that […]
You’ve noticed one nurse is doing exceptionally well. They go above and beyond. First to arrive. Last to leave. You’ve often said to yourself, “she (or he) is ready for more.” Maybe they are ready for a promotion to unit manager. On the other end of the spectrum, you have another nurse who always seems […]
By: Portia Wofford So, you’re a new grad or you’re looking for a new job? You’ve submitted applications, perfected your interview skills, and followed up with all of your potential employers. However, you still aren’t landing the jobs that you desire. You’ve revamped your resume to include all of your volunteer work and internships, but […]