Copywriting That Converts Readers to Clients
You want to get paying clients.
Sell more services.
Engage your audience with content that connects.
AND present your products and services in a way that makes clients pull out their wallets……
But you don’t know how to write words that convert readers to clients.
Your current content doesn’t connect with the right people because you’re failing to find the right words and messages.
You ideal client doesn’t know you’re the right person because you struggle with presenting clarity in your offers.
What if it were possible to get back to enjoying, what you love without the hassle of finding the right words or sales messages?
What if you could connect with the right people, change their lives, AND offer premium services because they couldn’t wait to click the “buy now” or “subscribe” button?
How would your life change if you learn content strategies to turn content you’ve already created into dollars?
Creating engaging content can be difficult. It can be frustrating trying to get your message across to people. What’s even more frustrating? Trying to get your customers and clients to understand the value of your offer. YOU understand the life-changing solution that you have to their problems. But how can you get them to see it AND sling their money at you?
I spent my first two years, as a home health nurse struggling with ways to get my patients to retain my teachings. My solution was creating content the everyday person could process, understand, engage with, AND actually want to read.
As my patients’ rehospitalizations decreased–I had the lowest in my pod and office–I realized the everyday person wanted to read content that’s relatable and engaging.
I know that you can have this same success.
I’m Portia Wofford–an experienced nurse, professional writer and word junkie. Simply put. I write words. And I love it! As a bedside nurse (and eventually a staff development coordinator), I spent time creating content and solutions for my employers that affected patient outcomes.
These days, I manage a team of nurse writers and we create binge-worthy content and sales messages, for healthcare brands, organizations, and businesses, that convinces their readers to reach for their wallets.
I’ve created content for small business owners with only two clients and large publications with a reach of millions.
I use my words, literally, to improve lives and businesses.
Fun Facts about me…
- I’m a Southern girl, Bama born & bred (ROLL TIDE ROLL), so my “Y’all” is for real
- When my teachers told me to use my words, I turned them into an entire poetry exhibit in the middle school library
- Discovered I had a knack for connecting people to my words when I won my first 4H speaking contest in 4th grade
- 9+ years as a nurse who learned how to untangle healthcare and medical terminology to drastically decrease my patients rehospitalization rate and educate nursing departments
- Self-taught copywriter
- Written engaging and high-performing content for various platforms
- I have an extreme phobia of escalators
Make worrying about driving targeted eyeballs to your content, services and products a thing of the past.
I work with brands who need a little (or a lot of) help making their content work…..
I’m the peanut butter to your jelly if you:
–> Are ready to invest in transformative copy that works
–> Know what you want to say, but don’t know how to say it
–> Want to describe what you do with ease
–> Need to get back to building your business and rapidly save yourself time
–> Want content that’s lively and full of personality
–> Need someone to manage your content
–> Need a team of qualified nurse writers to create credible content
How cAN i hELP yOU?
I NEED YOU TO WRITE MY COPY
COPYWRITING AND CONTENT MARKETING TIPS
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Copywriting & Content Marketing Tips
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