Services
As the world of healthcare business evolves, it’s important for large organizations and small businesses alike to let their clients know what makes them unique. Where does content marketing fit into your marketing plan?
Content marketing can transform your business! Studies show it generates 3X as many leads as traditional marketing! If you want to stand out, in your industry, you can count on us to create engaging, credible content.
Here at P.WE we’re trusted & experienced healthcare professionals who use our experiences and network to offer you great content marketing.
Content Strategy
Your content needs to have a well-planned purpose. We will work with you to plan, develop, and deliver clear and relevant content.
Professional Writing
Let's work together to build a content powerhouse. Whether you want a 100% done-for-you service or you simply want us to ghostwrite that article you've been promising yourself you're going to submit...we have a team of experienced writers and researchers available for professional writing services.
are you ready to...
Dive Into Some Interesting & Free Resources?
Grab Some Amazing Content or Strategies?
there's proof in the content
Portia is a skilled, thoughtful and punctual writer. She produces high-quality content for our top nursing blog and has excellent connections with interesting nurses, entrepreneurs, and other healthcare professionals. In a short time, Portia has become one of our "go to" writers.
“I've worked with Portia on a few projects and she is exceptional! I value her professionalism, punctuality, and attention to detail. Portia is truly an indispensable asset to any team!”
"Working with Portia was absolutely a pleasure. Not only does she bring a wealth of clinical experience and insights to the table, she also has a pulse on one of the largest groups of nurses — millennials. All the content she created for us was engaging, high-quality, and resonated well with our audience. She has a great turnaround time and was an all-around joy to work with!"
"Portia Wofford is brilliant and I’m always given more influential advice than I knew I needed. Her strategies are given in a manner that inexperienced albeit, aspiring entrepreneurs could easily understand. What I like most about her service is the consistent high quality advise is friendly and non-patronizing. She understands me and helped me achieve my business goals."
“Portia provided excellent, timely, and useful feedback regarding a social media audit that she conducted for me. As a new entrepreneur, I couldn't be more grateful that someone extended their services such as this to help boost my social media audience and grow my business. It's very empowering. It's always great to have a professional and unbiased opinion and Portia has provided that for me. I would highly recommend her services to any business professional I know. Thank you!”
“As a Registered Nurse, I have the pleasure of knowing Portia because we are both in the healthcare profession. Portia is hard-working, self-motivated and she has a compassionate spirit. In addition to nursing, she is extremely talented in branding & professional blogging. I highly recommend Portia to potential customers.”
“Portia is the Millennial Nurse Entrepreneur to know. With an uncanny way of writing that demonstrates prestige and quality, she can handle multiple projects at once as well as connect the dots in areas that might seem gray to you. She can network extremely well and her work (blogs and writing) are excellent! She was the missing link that my business needed.”
“Portia is someone who I consider extremely knowledgeable about all things nurse entrepreneur related. She is very passionate about nurses reaching their full potential and being well equipped with valuable connections and resources. She is the go to source.”
WANT TO KNOW MORE ABOUT P.WE? CURIOUS ABOUT WHAT ELSE WE DO?
About Us: In The Words Of Our Founder
Creating engaging content can be difficult. It can be tasking to get your message across to people. I spent my first two years, as a home health nurse struggling with ways to get my patients to retain my teachings. My solution was creating content the everyday person could process and understand.
As my patients’ rehospitalizations decreased–I had the lowest in the agency–I realized that the everyday person doesn’t want technical or medical terms. They need content that is relatable and engaging. They need content they actually wanted to read!
I know that you can have this same success.
I’m Portia Wofford–an experienced nurse, professional health writer and word junkie. Simply put. I write words. And I love it! As a bedside nurse (and eventually a staff development coordinator), I spent time creating content and solutions for my employers that effected patient outcomes. These days, I help healthcare entrepreneurs and organizations create engaging, results driven content for their:
- Clients
- Staff
- Audience
P.WE is a boutique content firm. We leverage our network and experiences as healthcare professionals into professional writing and speaking services. We’ve created content for small business owners with only 2 clients and large publications with a reach of millions. Speaking on topics ranging from documentation to retention, we are here to help you reach your goals!
We have a knack for putting together words and keeping a pulse on industry-relevant content. Our unique and vast network of experts, influencers, healthcare professionals, and entrepreneurs gives us the advantage of ensuring you have the credible content you need. We can do it all for you or empower you with the tools to do it yourself. Working with us easy, stress-free, and enjoyable. View our services page and let us know how we can help you create the content your business is missing.
Free Advice!
Creating Content That Serves Your Customer
Have you ever looked at your content from your clients or customers’ point of view? When writing content, you should always consider your clients when producing content. First, define your target audience. Don’t think of your audience as one entity. Each person is an individual. In the nursing world, we have what we call careplans. […]
4 Tips to Retaining Millennials
Millennials, also known as Generation Y, make up one-third of the workforce. In 2015 they became the largest generation in the workforce. In 2016, they surpassed Baby Boomers as the largest living generation. Although more and more Gen Y-ers are entering the workforce, retention is a rising challenge for many organizations. Gallup estimates that 60% […]
5 Exercises Your Management Team Can Incorporate To Become Strong Leaders
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3 Ways Nurse Managers Can Develop Millennial Nurses
You’ve noticed one nurse is doing exceptionally well. They go above and beyond. First to arrive. Last to leave. You’ve often said to yourself, “she (or he) is ready for more.” Maybe they are ready for a promotion to unit manager. On the other end of the spectrum, you have another nurse who always seems […]
Using Linkedin to Land your Dream Job
By: Portia Wofford So, you’re a new grad or you’re looking for a new job? You’ve submitted applications, perfected your interview skills, and followed up with all of your potential employers. However, you still aren’t landing the jobs that you desire. You’ve revamped your resume to include all of your volunteer work and internships, but […]